Search Engine Optimisation in 2017 is a technical, analytical and creative process to improve the visibility of a website in search engines. Its primary function is to drive more visits to a site that convert into sales.
Google insists webmasters adhere to their ‘rules’ and aims to reward sites with high-quality content and remarkable ‘white hat’ web marketing techniques with high rankings.
Conversely, it also needs to penalise websites that manage to rank in Google by breaking these rules.
The art of web SEO lies in understanding how people search for things and understanding what type of results Google wants to (or will) display to its users. It’s about putting a lot of things together to look for opportunity.
A good optimiser has an understanding of how search engines like Google generate their natural SERPs to satisfy users’ navigational, informational and transactional keyword queries.
Give us a call today to chat through your options. You can also complement the SEO with an advertising campaign.