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Google Adwords

What is Google Adwords?

Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.

Google Adwords is a way of paying to promote your business against defined keywords to get seen by potential customers.

Example: A florist shop will naturally appear within Google under their business name Flowers4u but may want to advertise under “Flowers Bristol” to appear towards the top of the results.

Customers use this in conjunction with Google Analytics to see where and how their customers come from to enhance the advertising week on week.

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Target Market

Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or shop.

In today’s mobile world, you need to be advertising on every device that your customers are using – desktop, laptop, tablet and mobile. That way, when they’re searching, browsing or buying, you’re right there.

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How much does it cost?

You only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working. No visit, no fee.

How much you invest is up to you. Just begin with a daily budget that you’re comfortable with, then adjust as you go. Many businesses get off to a good start with a budget of at least £10 a day and some customers like to start with just £10 per month to see how it works for them.

You can see how your ads are doing at any time by logging in to your Google AdWords account. To save you time, we’ll also send you a monthly summary listing all the key stats and numbers that matter.

You can tweak your ads, try new search terms, pause your campaign and re-start whenever you like, for free – and all within Google AdWords.

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